Let’s revisit the story of Kaby Lame, mentioned earlier in this book, but this time analyzing his success through the lens of the 6 Power Skills.
Starting on TikTok, as in any content creation platform, is a multifaceted endeavor. It involves a blend of creativity, research, adaptability, and problem solving skills to navigate the complexities of the platform successfully.
Kaby Lame’s ability to tackle these challenges contributed significantly to his rise as a top TikTok influencer.
Step 1 – Critical Thinking: Kaby Lame likely took stock of his situation, analysing his situation, his limited prospects, his education and his abilities.
He would have done a market analysis, identified all the opportunities available to him, and recognized the opportunity presented by TikTok as a platform for content creation.
He critically assessed the platform’s potential reach and impact.
Step 2 – Change Mindset:
Facing unemployment during the COVID-19 pandemic, Kaby adopted a change mindset by adapting to his circumstances.
Instead of dwelling on his job loss, and his plight, he embraced the idea of exploring a new path through content creation.
Step 3 – Complex Problem Solving:
Take it from me: starting a successful TikTok presence is more than just posting random videos. It involves intricate problem-solving due to the multifaceted nature of content creation:
You have to consider so many things before you start, like determining your niche, understanding you target audience, how you will script your content, and how you will record your videos.
Additionally, you have to consider the business aspect of your content, such as how you will monetise.
Creating engaging and humorous content on TikTok is a complex problem.
Kaby had to come up with unique ideas, scripts, and execution strategies to make his videos stand out and resonate with viewers.
Step 4 – Creativity:
Creativity is key to anyone’s social media success, and Kaby was no different.
He likely continuously brainstormed innovative video concepts, humorously addressing relatable topics that appealed to a broad audience.
Step 5 – Collaboration:
Social media experts continuously emphasise the importance of collaboration on a number of different levels: with other creators in building an audience, with your audience to get their feedback, and with the business community to monetise, among others.
It is inconceivable that Kaby achieved his success without these types of collab.
Step 6 – Communication:
Social media is about communication, and nothing else; and Kaby found success because he could effectively communicate with his audience.
Instinctively he used some of the key elements of effective communication in his videos, such as humor, relatability, and authenticity, to connect with viewers emotionally, building a loyal fan base.
In other words, effective communication was central to Kaby’s success.
Effective communication is a skill that can be learned and improved over time. By paying attention to these key elements, you too can enhance your ability to convey messages clearly, build positive relationships, and achieve your goals.
Starting on TikTok, as in any content creation platform, is a challenging task and a multifaceted endeavor. There are so many angles to consider.
It involves a blend of creativity, research, adaptability, and problem-solving skills to really come to grips with all these aspects, and to succeed. .
Kaby Lame’s ability to tackle these challenges contributed significantly to his rise as a top TikTok influencer.