The in Internet is undoubtedly the greatest marketing tool the world as ever seen. It gives companies, and even individual people the ability to deliver content to millions all over the world. It’s a feat mostly taken for granted today because it’s become an integral part of our everyday lives. But imagine, 100 years ago, if you created an add or wrote an article, and you wanted to make it visible to every single person on the planet. It would have been logistically impossible and insanely expensive.
Today, in under five minutes, you can post something on the internet. And anyone anywhere in the world will be able to view it.
The challenge with marketing yourself, or your company/brand on the internet is the volume of content out there. There are millions of gigs worth of content uploaded every single day. So how do you get people to find and notice you, and how to you keep them interested in you?
Here are five tips on how to market yourself on the internet.
Put yourself out there
The first and most obvious step. You need to start by putting yourself out there. Don’t think too much about it. Just jump in. Let everyone know who you are and what you do. You can always change things up later. Don’t try to be “perfect” right of the bat. There’s a learning curve to it. You’ll eventually figure yourself out.
The important thing is to just be yourself and keep an eye on what works and what doesn’t. In most cases, videos perform the best.
Building on from putting yourself out there, work on being authentic and true to yourself. Don’t try to adopt a second personality or put on an act. Act natural and be yourself.
Another mistake people make is trying to be too “professional” or be too scripted. In most cases this comes across as stiff and wooden. It’s fine if you make mistakes, or if you stumble and stutter, just keep rolling.
Consistency is key. Posting randomly once every few weeks simply is not going to work. You need to set try to post something at least 3 times a week. The easiest way to do this is to set up a posting schedule, and hold yourself accountable to that schedule.
By posting consistently, you’ll contestant be putting your content in front of new people, building awareness of you and your brand. People who are interested in your content will also have a reason to keep coming back or to follow you.
Consistency will help build your following and keep your followers interested.
People aren’t going to follow you or share your work if you just post adds. Adds definitely have their place and purpose. But if you want to build up a loyal following, you need to deliver genuine value to your audience. What’s in it for them otherwise?
Give them a reason to keep coming back and to share your posts. Value can be delivered in the form of valuable information and advice or entertainment. Or a bit of both.
Target the right audience
Make sure you understand who you target market/audience is, and make sure your content appeals to that audience. Most of the time, this will happen organically, but it’s easy to end up targeting the completely wrong market. You’re not going to be able to sell oranges to a man who wants apples.
On the other hand, you could have the right audience in mind, but the type of content you put out doesn’t really appeal to them. This is why it’s important to keep an eye on what works, and what doesn’t.
The internet is a really big and busy place. But don’t be overwhelmed. Start of by breaking it down into your desired market, then just start posting. Don’t think about it too much.
Don’t expect miracles right of the get go. It’s takes time. But with consistency and quality, you’ll build up a following in no time.