What is it?
An intense, practical course to enable you to start an online business
Online learning, Webinars and Practical Tasks
ZAR 995 per month x 3
I was like so many of you: I worked in a full time job, but the money wasn’t enough (it’s never enough, right?) so I started a little side business. Little did I know, in a few months my side gig would start earning me more money than my full time salary!
Fast forward to today, and that little side gig has become a family business where I work with my sons: IT varsity.
Today, I teach others how to start businesses.
My advice to you is, start today. Who knows where you will be in a few years?
Sign up and choose your payment method.
Go through the online learning materials. Attend a weekly Webinar. Study from anywhere with an internet connection.
Complete practical tasks assigned to you by the mentor.
Ask questions via the forums provided.
Start you own Digital Business!
Do you DREAM of starting your own BUSINESS?
Do you WANT to have an UNCAPPED INCOME source?
Do you WANT the FREEDOM to balance work and LIFE?
Do you want to harness the power of TECHNOLOGY to make money?
Don’t know where to start?
Wish you had someone to teach you and guide you?
Then this course is for you.
This course is not a get-rich-quick scheme.
This course is not suited for individuals looking for overnight success without putting in effort.
This course is not a one-size-fits all solution for all business models.
This course is not suitable for those unwilling to learn and adapt to new strategies.
This course is not for individuals solely seeking theoretical knowledge without practical implementation.
This course is not recommended for those expecting immediate results without patience and perseverance.
1. You will need to allocate approximately 8 hours per week for the Bootcamp.
2. Of the allocated time, 1 hours will be allocated to a mandatory weekly webinar
3. The remainder 7 hours will be for you to go through the learning materials and to complete your tasks.
1. The webinar will take place weekly.
2. The day of the week will be communicated to you after applying, because it depends on which cohort you will fit into.
3. The webinar will be structured as follows:
a. Session 1: follow up on previous week’s webinar, and questions
b. Session 2: Lecture on a new concept
c. Session 3: Allocation of learning materials, tasks, and questions.
A business where you sell products or services over the internet.
A business that does not keep the products it sells in stock but instead transfers the customer orders and shipment details to a manufacturer, another retailer, or a wholesaler, who then ships the goods directly to the customer.
A business where you market another business’s products or services, and then get paid a commission for traffic or sales generated from its referrals.
A business where you create content that appeals to a specific target audience, such as articles, blog posts, videos, infographics. Then, you find ways to make money off the traffic you receive.
A business where people order a product (such as take away foods or groceries) or service (such as a car ride, a beauty treatment), and you deliver.
A type of work where an individual offers their services for a fee without being employed on a long-term basis by a single employer.
In Week 1, I focus on helping you to understand your personal strengths, interests, and experiences. Through various guided exercises and discussions, you will gain a deeper understanding of your skills and passions. I will encourage you to explore your unique perspectives and identify potential business opportunities that align with your interests.
Next, I will introduce you to the concept of market research and the importance of understanding your target audience and their needs. Through interactive sessions and case studies, you will learn how to conduct effective market research to identify gaps and opportunities within your chosen industry.
By the end of this week, you will have a very clear sense of your personal strengths and how they can be translated into a viable business idea. You will also be equipped with the foundational knowledge needed to conduct market research and generate business ideas that have the potential for success in the marketplace.
OUTCOME: A list of potential business ideas suitable for you.
In Week 2, I will guide you through the process of testing the feasibility of your business ideas. Through practical exercises and case studies, I will help you validate your concepts by gathering feedback from potential customers and industry experts. I will also focus on defining your target audience and creating detailed buyer personas to better understand their needs and preferences.
OUTCOME: A Tested and Validated Business Idea
In Week 3, I will guide you through the process of crafting a comprehensive and effective business plan. You will learn how to outline your business goals, define your target market, and develop strategies for marketing and financial projections. By the end of the week, you will have a well-structured business plan that serves as a strategic roadmap for your business’s successful launch and growth.
OUTCOME: A Robust Business Plan
In Week 4, I will walk you through the essential steps of establishing a strong foundation for your business.
You will learn how to create a compelling and memorable business name that aligns with your brand’s identity.
Additionally, I will guide you through the process of registering your business, ensuring that you comply with all the necessary legal requirements.
You will also gain insights into setting up a business bank account.
By the end of the week, you will have laid the groundwork for a professional and legally compliant business structure.
OUTCOME: A Named and Restered Business with a Bank Account
In Week 5, I will guide you through the crucial steps involved in creating and refining your product.
You will learn how to conduct market research to identify customer needs and preferences, as well as how to translate this data into a viable product concept.
We will focus on designing a product that aligns with market demands and emphasizes user experience. By the end of the week, you will have a clear understanding of the product development process and be equipped with the tools to create a marketable and customer-focused product.
OUTCOME: A document describing in detail your product and customer experience journey
In Week 6, I will guide you through the process of developing a comprehensive marketing strategy for your business. You will learn how to identify your target audience, analyze market trends, and choose the most effective marketing channels to reach your potential customers.
By the end of the week, you will have a well-defined marketing plan that will help you promote your business effectively and achieve your desired growth and sales targets.
OUTCOME: A detailed and effective Marketing Plan
In Week 7, I will guide you through the process of selecting and establishing diverse marketing channels tailored to your business needs.
You will learn to leverage a combination of digital platforms, such as a website, social media, email marketing, and content marketing, along with traditional channels, like print media and networking events.
Additionally, I will help you create engaging and persuasive content for each channel, ensuring a cohesive and impactful marketing presence.
By the end of the week, you will have established a robust and versatile marketing framework to effectively promote your business and engage with your target audience.
OUTCOME: Website (if necessary), Social Media and other marketing channels set up with basic branding and product information
In Week 8, I will guide you through the process of designing impactful marketing materials for your business.
Together, we will craft engaging brochures, informative pamphlets, eye-catching labels, and a set of compelling social media posts. Additionally, we will explore the creation of product demo videos to showcase the value and functionality of your offerings.
By the end of the week, you will have a collection of professionally designed marketing collateral that effectively communicates your brand’s message and captivates your target audience.
OUTCOME: Attractive and information-rich Marketing Materials
In Week 9, I will guide you through the process of creating an effective sales funnel for your business.
You will learn how to map out the customer journey, from initial awareness to the final purchase, and implement strategies to convert leads into paying customers.
I will help you design a streamlined and efficient sales process that maximizes customer engagement and boosts your overall sales performance.
By the end of the week, you will have a well-defined sales funnel that drives conversions and facilitates sustainable business growth.
OUTCOME: A sales funnel that converts leads to sales.
In Week 10, I will introduce you to the concept of Content Marketing, and show you how I made a success of it.
I will take you through the fundamentals of crafting captivating content that resonates with your target audience.
I’ll guide you in identifying your ideal customer personas and developing a tailored content strategy that aligns with your specific business goals.
Together, we’ll delve into the art of creating and curating compelling content, optimizing it for better search engine visibility, and effectively promoting it across diverse platforms.
By the end of the week, you’ll be equipped with the tools and expertise to create an impactful content marketing strategy that drives tangible results for your business.
OUTCOME: A Content Marketing Strategy, Schedule and you first set of content
In Week 11, I will guide you through the process of conducting a soft launch for your business.
You will learn how to introduce your products or services to a limited audience and gather valuable feedback to make necessary adjustments before the full-scale launch.
Additionally, I will assist you in implementing effective feedback collection methods to understand customer preferences and improve your offerings based on their input.
By the end of the week, you will have valuable insights from your soft launch that will help you fine-tune your products or services for a successful full-scale launch.
OUTCOME: Your first Sales
In the final week, I will assist you in orchestrating a successful public launch for your business. You will learn how to put your marketing plan and content schedule into action to generate buzz and attract your target audience.
Moreover, I will guide you in implementing a robust customer relationship management system to nurture and retain your customer base. By the end of the week, you will be fully equipped to manage customer relationships effectively and drive long-term success for your business.
OUTCOME: Your Own Fully Operational Business